Privacy Policy

This policy explains how Echo Affinity collects, uses, stores, and protects your personal information when you visit our website or get in touch with us. We keep data collection to the minimum needed to reply to you and run the site, and we handle it in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

01Who we are

In this policy, "Echo Affinity", "we", "us", and "our" mean Echo Affinity Pty Ltd (ABN 97 700 652 679), an AI consulting studio based in Melbourne, Victoria, Australia. We operate the website at echoaffinity.com.

If you have any questions about this policy or how we handle your information, contact us at contact@echoaffinity.com.

02What information we collect

We only collect personal information that you choose to give us, or that is created automatically to keep the website running.

Information you give us

• When you use our contact form, we collect your name, email address, your business name, and the contents of your message.
• When you email us directly, we collect your email address and anything you include in your message and its attachments.

Information collected automatically

• Our website is hosted on Cloudflare. Standard server and security logs may record technical data such as your IP address, browser type, the pages you request, and the date and time of your visit. This is used to serve the site, keep it secure, and protect it from abuse.
• We do not run advertising trackers, analytics pixels, or profiling cookies on this site. See "Cookies and tracking" below.

03Why we collect it

We use your personal information only for the purposes you would reasonably expect:

• To respond to your enquiry and discuss whether we can help your business.
• To provide, quote for, and deliver consulting or build services if you engage us.
• To operate, secure, and maintain the website.
• To meet our legal and record-keeping obligations.

We do not use your information for automated decision-making that has a legal or similarly significant effect on you, and we do not send marketing emails unless you have asked us to. Any commercial message we do send will identify us and include a way to opt out, as required by the Spam Act 2003 (Cth).

04Who we share it with

We do not sell your personal information, and we never trade or rent it. We share it only with the service providers that help us run the site and reply to you, and only to the extent needed:

• Web3Forms processes and delivers our contact-form submissions to our inbox.
• Cloudflare hosts the website and provides security and content delivery.
• Our email provider, which stores and delivers the messages you send us.

We may also disclose information where we are required or authorised to do so by law, or to protect our legal rights.

05Overseas disclosure

Some of the service providers above may store or process data on servers located outside Australia (for example, in the United States). Where that happens, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles. By submitting your information through this site, you consent to it being handled in this way.

06Cookies and tracking

This website does not use analytics, advertising, or profiling cookies. We do not track you across other sites. Any cookies set are strictly necessary to serve the site securely (for example, Cloudflare's security cookies). You can block or delete cookies in your browser settings; the site will still work.

07How we store and protect your information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, including limiting who can access it and relying on the security measures of our reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we treat your information carefully and only keep it as long as we need it.

08How long we keep it

We keep enquiry and correspondence records for as long as needed to deal with your enquiry and to meet our business and legal obligations, after which we delete or de-identify them. If you would like us to delete your information sooner, contact us and we will do so where we are not required to keep it.

09Accessing and correcting your information

You have the right to ask for a copy of the personal information we hold about you and to ask us to correct it if it is wrong or out of date. Email contact@echoaffinity.com and we will respond within a reasonable time. We may need to verify your identity first. There is no charge to make a request, though we may recover reasonable costs for larger requests.

10Complaints

If you think we have mishandled your personal information, please contact us first at contact@echoaffinity.com so we can try to put it right. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11Changes to this policy

We may update this policy from time to time to reflect changes in how we operate or in the law. The current version is always the one published on this page, with the "Last updated" date at the top. Material changes will be made clear on this page.