A complete redesign, platform migration and SEO foundation for a Melbourne EDM record label — off a rented Squarespace template, onto Cloudflare's edge, and into Google's understanding.
Dirty Disco had the catalogue — 83 releases, a sub-label, a 100-artist roster. What it had online was a Squarespace template: no structured data, no SEO control, no ownership.
No access to structured data, canonical strategy, performance tuning or per-page SEO. Every signal was whatever the template decided — and the label paid a subscription for the privilege.
Zero schema. To search engines, 83 releases and 100+ artists were just words on a page — no entities, no label identity, no chance of rich results or knowledge graph presence.
Unoptimised media and template bloat meant slow loads exactly where the audience lives — on phones. A dance label's site should feel like the label sounds. This one didn't.
Every major SEO signal scored across seven categories — rated out of 10.
Measured on the production site at launch — not projections. Page weight, load time and signal coverage, before and after.
The label went from renting a template it couldn't control to owning every pixel, every signal and every millisecond — a site that loads in under a second and tells Google exactly who Dirty Disco is.
Echo Affinity — Project Lead
A complete overhaul across design, infrastructure, search and speed — no half-measures, no cookie-cutter templates.
Echo Affinity builds websites and SEO foundations for businesses that are serious about growth. If your site is renting space on someone else's template, let's fix that.